Rise and Fall of Mallard Press
I normally don't find a lot of time to read a lot of industry publications, but I strongly want to urge readers a two-part article that appears to be making the rounds in the printing industry.
Titled "The Rise and Fall of Mallard Press," the interview appeared in a special interest newsletter titled Print CEO which in turn is published by Whattheythink.com. This article is well worth the 15-20 minutes it will take to read.
Titled "The Rise and Fall of Mallard Press," the interview appeared in a special interest newsletter titled Print CEO which in turn is published by Whattheythink.com. This article is well worth the 15-20 minutes it will take to read.
posted by The Quick Consultant at
3:40 PM
1 Comments:
Don't read this article, it's just too depressing. The though of $40,000 a month just to make the press payments with the ultimate goal of selling print as a commodity is insane.
Everybody and his brother is now a "marketing services provider." Just like anybody with a cell phone and 100 sq feet of office space can sell printing from 4 Over.
There's more bottom line in lawn maintenance, or as Mallard's former CEO suggests, painting garages.
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