Shedding light on large LED Signs

Someone asked me the other day about how I liked our LED Sign that we had installed at our business about 10 months ago. Well, to be honest, the jury is out on its effectiveness. On the one hand, we have an average of 8,500 cars per day driving past our business. The sign is colorful, attractive and almost impossible to overlook as you drive by. We heavily promote all aspects of 4C digital, from fast turn-around, to high quality and low prices. So, while I know we are getting the message out it is very, very difficult to measure how effective it is or imagine what business would be like without the new sign. So, that's it in a nutshell. The jury is still out on our $32,000 investment.