Wednesday, December 12, 2012

NAPL/NAQP Membership Way Down!

Based upon information I have obtained about what transpired at the NAPL Strategic Planning Session held in early December, the total combined membership is now in the 1,100 to 1,200 range (excluding manufacturers, advertisers, etc.) for both organizations - NAPL/NAQP.
That is significantly down from the 3,200 claimed in 2006 when the merger was finalized.
They (executives at NAPL) openly admitted that they did not understand our market and admitted they had done a "poor job," and have been foundering for six years. "We realize we have really messed up," was another comment.
Plans now are to divide NAPL into three segments, each with a separate Executive Director... the segments being Research, NAQP and NAPL. Staff members also admitted they had no reliable way of distinguishing NAQP members vs. others, other than by dues brackets. Best estimate as to the number of original NAQP members is now in the 480 range, although even then no one knows for sure.
That is down about 50% from what what brought into the fold in 2006, and about 85% less than the 4,500 members when the association was at its peak in the early 1980's.


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